Every film or TV project starts with an idea - but getting from concept to screen requires more than
just a good idea. In Canada’s competitive film and television industry, your pitch is your opportunity to showcase not just your story, but also your vision, strategy, and investment-worthiness.
What is a Pitch Deck?
You might have the world’s best idea for a Show or Movie, but can you prove it? A Pitch Deck shares
your concept and how thorough you’ve been, demonstrating your ability to bring your vision to life and captivate an audience.
As much as your Pitch Deck can be a work of art, it also needs to be a dossier of investment viability.
Nobody buys something sight-unseen. You need to show that you’re a good investment for various
funding opportunities and broadcasters, as well as onboard your potential cast and crew. Your
presentation should be equal parts Art and Business.
What should a Pitch Deck include?
When it comes to what your Pitch Deck should include, there really is no maximum - get as creative
and engaging as you can! There are, however, core elements that every Pitch Deck should have to
help kickstart your dialogue with someone interested in your project.
1 - Cover Page; Title and Logline
An attention-grabbing name isn’t the only thing you need. Take your story’s most engaging concept
and create a one-sentence logline that makes the reader more curious. Make it impossible for
someone to ignore; force your reader to crack open your Pitch Deck and start reading!
2 - Technical Information
The brass-tacks info about your project - including format, genre, length, number of episodes (if it’s a TV series), language, country of origin, who it was written by, and who it was created by.
3 - Synopsis
Start with a brief synopsis of your story that is about a paragraph long. Something that can be read
and understood at a glance. If there’s more to tell, you can follow this up with a longer synopsis - the
sort of writeup that gives the reader a high-level view of what to expect. A synopsis is what you are
comfortable telling your audience about the story without spoiling it.
4 - Story Arc
Tell the reader the full arc of your story - the sort of details that you might consider as spoilers for your audience. You need to outline your plot points, themes, and the journey that your characters
experience. If your story is a feature or short film, the story arc would outline your 3-Act structure. If your story is a TV series, the story arc would outline your first season.
5 - Characters
Identify your key characters and dive into their world. Share your characters’ traits, personalities,
drives, and fears, and explain how they take part in your story. It’s ideal to keep your core characters
minimal as it’s more memorable. Follow your main characters with some of your additional characters.
6 - Tone & Comparables
Take the time to describe the tone and environment of your project as best you can. It’s important to
make the reader know what to expect. If your project is a mix of Tarantino Action and Scorsese Wit,
then describe it. The best way to provide the reader with a firm grasp of what you’re going for is to
provide comparables - not only in description but with visuals. Take images from existing TV shows
and Films to juxtapose your tone with relatable content.
7 - Team Information
When looking at the production of your project, who is involved? Include brief bios of the writers,
directors, producers, creators; anyone who is currently attached to the project. Include whatever you
can that is boast-worthy, such as past projects that your team members have worked on.
8 - Contact Information
Whoever is organizing the development of your project should be listed as your point of contact. This might be you or a producer. Provide a phone number and email address. You want to be easily
reachable if someone is interested in your project.
Make your Pitch Deck memorable
When you’re building out your Pitch Deck, remember to focus on user experience. What is it like to be the reader? There are 3 core aspects that you should keep in mind:
1 - Attention Span
Keep the reader engaged and avoid overwhelming them with too much text. Simplicity is memorable.
2 - Make it Easy
Whenever you find yourself referencing something, link to it! When creating your PDF Pitch Deck,
you’re able to hyperlink anything you can find on the internet. Avoid making your reader go and look something up when you can make it a click away.
3 - Show, not Tell
Anything that you can show, you should. Create custom graphics and visuals to help with
world-building, share screenshots from other projects to show your cinematic style, embed video clips to express the tone that you’re aiming for.
Add Pitch Deck bonuses
Look at your Pitch Deck as an opportunity to strut your stuff. There are plenty of ways for you to
augment your pitch - here are some suggestions:
Soundscape
Including a soundscape is a simple but impactful addition. It brings your reader into the story and
helps to solidify your intended tone. Create a playlist on your preferred platform like Spotify or
YouTube and embed it into your Pitch Deck.
Branding
Creating a logo for your project can help it feel more established. It grounds your vision and makes
you consider how the future of your project might look. Design a logo or find the perfect font.
World Building
The most impactful way to place your reader into the world of your story is to show it. Find
photographs or design custom visuals to show the environment your characters live in - include some of the key scenery, and the mundane.
Market Study
Learning about the market for your project is very valuable when trying to pitch it as an investment - in fact, it can be requested by a potential distributor. Get the ball rolling with some initial research and show your reader how your story is connected to the audience.
Multimedia
It might feel as if you are getting ahead of yourself to create a fake trailer or title sequence but don’t
underestimate the value of mock-up material. Use stock footage and your favorite music to make a
sizzle reel, or jump right into creating a short/pilot to establish the foundation for your story.
Creating your Pitch Deck
You don’t need to be a professional designer using tools like Photoshop to create your Pitch Deck;
there are plenty of tools and creative resources to help you get your vision out into the world.
Creative Tools
All you need is a tool that can create a PDF. This can be Photoshop, but it can also be PowerPoint,
Google Slides, Acrobat, Canva, Adobe Express, Gimp, or Affinity to name a few. Use whichever tool
you are comfortable with. If you’re looking for a free, simple, and powerful tool, try using Google
Slides.
Stock Photos & Video
Along with professional paid resources like Envato, Getty Images, and FilmSupply, you can find stock photography and video to support your Pitch Deck creative on free platforms like Pexels, FreePix, and Unsplash.
AI Tools
There are some great AI image generation tools that can help you ideate and present your vision -
tools like OpenAI’s DALL-E or Adobe Firefly. However, be cautious while using AI tools as their use
can deter those with strong opinions against AI in creative industries.
Good luck!
Crafting a pitch deck for film or TV is about more than presenting an idea - it’s about building a
story that resonates and demonstrates your dedication to bringing it to life. Whether you’re
sharing a concise logline, outlining character arcs, or showcasing the world your project inhabits,
each element of your pitch should captivate and inspire.
In Canada’s ever-evolving media landscape, a well-prepared pitch deck is your gateway to
unlocking opportunities, gaining support, and turning creative dreams into reality. So, take the
time to refine your concept, embrace your tools, and build a story that not only makes waves but
leaves a lasting impact on its audience. Good luck out there, and happy creating!